The following criteria are applied in ranking* our Top 100 brands:
- The maturity of the brand in the market and quality of marketing
- The size of the franchise network both in terms of number of outlets and investment value
- The competitiveness and trends within the relevant industry
- Funder’s appetite for financing franchisees of such brand
- The experience and reputation of the franchisor management team
- Franchisor financial stability
- The profitability of existing franchisees
- Compliance with the Consumer Protection Act (CPA)
- Franchisee churn
- Franchisee recruitment approach and matching of candidates
- Suitability of the brand for enterprise development in emerging markets
- Level of franchisee support rendered by the franchisor and general efficiency of the business system
- Potential for network growth
- Ongoing brand and business system innovation
*The ranking is in no way indicative of the level of importance assigned to the criteria.