Cam Era's franchise opportunity just got bigger
- By Bill Sandham
- •
- 17 Oct, 2018
- •

Cam Era’s security franchise business is based around the incredibly successful French verification alarm called VIDEOFIED.
Because the Videofied alarm system has a discreet surveillance camera built into it, the Armed Response companies have introduced Priority/Panic Response as a way to change the way calls are being handled in the industry, once a verified alarm has been captured.
How does this work?
By making use of video verification from a 10 second Video clip sent out by the system automatically.
Cam Era’s MD explains that “Video verification is now available as an upgrade to any current alarm system”. Meaning that our franchisee’s clients can now afford to upgrade their existing alarm, to “LIVE VIDEO VERIFICATION” which is received at the Macado Command Centre (MCC).
No more false alarms
We believe that this aspect will become an insurance pre-requisite in the future, and they will insist that ALL commercial, industrial and high-risk residential sites should have video verification linked to their existing alarm systems. In an emergency, response seconds matter. When customers need an armed reaction service, getting the right teams to their location with the right information can make all the difference between living or dying. A short video clip can also help the MCC guide the officers on-site, where and how many assailants they will be facing.
Because the Videofied alarm system has a discreet surveillance camera built into it, the Armed Response companies have introduced Priority/Panic Response as a way to change the way calls are being handled in the industry, once a verified alarm has been captured.
How does this work?
By making use of video verification from a 10 second Video clip sent out by the system automatically.
Cam Era’s MD explains that “Video verification is now available as an upgrade to any current alarm system”. Meaning that our franchisee’s clients can now afford to upgrade their existing alarm, to “LIVE VIDEO VERIFICATION” which is received at the Macado Command Centre (MCC).
No more false alarms
We believe that this aspect will become an insurance pre-requisite in the future, and they will insist that ALL commercial, industrial and high-risk residential sites should have video verification linked to their existing alarm systems. In an emergency, response seconds matter. When customers need an armed reaction service, getting the right teams to their location with the right information can make all the difference between living or dying. A short video clip can also help the MCC guide the officers on-site, where and how many assailants they will be facing.

What is Priority Response?
South African residential and commercial customers are constantly under pressure to remain ahead of the crime surge in the country. At the same time, security companies that offer an armed reaction service are constantly looking for ways to increase and improve their reaction times to genuine crimes in progress.
With over 99% of all activations currently being false alarms, it makes good business sense to verify why the alarm was triggered before mobilising a reaction team. Videofied Priority Response now gives MCC the ability to verify the alarm and therefore inform Armed Reaction (AR).
Could you verify if this is an animal or human?
Traditional burglar alarms
For more information, contact Cam Era International Franchising.
South African residential and commercial customers are constantly under pressure to remain ahead of the crime surge in the country. At the same time, security companies that offer an armed reaction service are constantly looking for ways to increase and improve their reaction times to genuine crimes in progress.
With over 99% of all activations currently being false alarms, it makes good business sense to verify why the alarm was triggered before mobilising a reaction team. Videofied Priority Response now gives MCC the ability to verify the alarm and therefore inform Armed Reaction (AR).
Could you verify if this is an animal or human?
Traditional burglar alarms
- Typically, over 99% of alarm calls are false alarms, because they are ‘blind’.
- Don’t know why the alarm was triggered, is it safe to look out of the window?
- Apprehension rates on traditional alarm responses are very low.
- Their batteries are dead within a matter of hours after load-shedding.
- There are cables everywhere, which pose a risk in themselves.
- THE VIDEOFIED alarm system with video verification and battery life up to 4 years.
- System is ESKOM FREE – OFF THE GRID.
- All indoor and outdoor motion viewers detect motion with a passive infrared motion sensor (PIR).
- The camera sends a 10-second video clip of intrusion to MCC for immediate action – ‘Priority Response’.
- Video intrusion means MCC can verify and instruct the AR Co’s as a higher priority than traditional blind detectors.
- Telephonic AR alerting process can be initiated while video is being received.
For more information, contact Cam Era International Franchising.


Franchising worldwide continues having a 90% success rate as opposed to 10% for those starting a business on their own and whilst the sector in South Africa contributes around R721 billion to the country’s GDP, there are still many businesses masquerading as franchises when in fact their business models are far from that of a franchise.