Top100 Timbercity
ABOUT TIMBERCITY
With over 43 years of industry experience providing superior products, outstanding service and successful branding and advertising, Timbercity is one of southern Africa’s most recognised and trusted brands.
Originally established by two independent entrepreneurs, the brand was acquired by PG Wood two years later and in 1979 the first Timbercity franchise store was launched. Today Timbercity is a subsidiary of SteinBuild, a proud member of the JD Group. Steinbuild’s growth strategy for the Timbercity brand is based on their already established and solid foundation. With the focus on opening successful sustainable franchises, the group is growing slowly because we are seeking out the right operators to take the brand to the next level. Access to SteinBuild’s supply chain has enabled the growth of the group not only in South Africa but also in Zambia, Botswana and Namibia.
MEET THE HEAD OF FRANCHISING
Andre de Jager
Head of Franchising
OUR CULTURE & VALUES
At Timbercity we cultivate a strong performance culture that respects diversity, inspires urgency and energy, prides itself in honesty and integrity, and encourages us to accept responsibility for and accountability to our customers.
OUR FRANCHISE OFFERING
With 36 local branches and six branches in neighbouring countries we have a well-established foot print that covers southern Africa. We offer franchisees the opportunity to run and manage their own business while providing buying, operational and marketing support. We assist franchisees with the set-up of their store, opening supplier accounts, staffing and HR.
The Timbercity business model accommodates the establishment of new outlets as well as the conversion and rebranding of existing businesses. To entice the growing building, kitchen, trade and DIY sectors, the Timbercity retail space has been enhanced to deliver a superior customer shopping experience. By employing skilled, knowledgeable staff and contracting with top quality suppliers, Timbercity is able to provide customers with expert advice regarding their project queries.
PRODUCTS & SERVICES
Timbercity outlets stock a wide range of products from top quality timber, boards and shelving to kitchen hardware and accessories, worktops, joinery, mouldings and building materials. All Timbercity outlets operate state-of-the-art cut shops that offer specialised services such as cutting, edging and drilling. Selected Timbercity branches also boast a design centre where custom designs can be created to suit the customer’s unique style.
MARKET TRENDS & TARGET MARKET
Our customers are mainly trade contractors such as carpenters, kitchen cupboard installers and cabinet makers, but we attract DIY trade.
BECOME A FRANCHISEE
Our franchisees are hands-on operators who exhibit a strong entrepreneurial spirit and have excellent leadership ability. Franchisees should be motivated to make a difference in their community and add value to their customers in the timber and hardware space.
ESTABLISHMENTCOSTS
Establishment cost:
R1,5 million to R1,8 million
Joining fee:
R100 000
Working capital:
R1 million
Registered name:
5 Years
Total set-up cost:
From R2,6 million (Finance options are available)
TOTAL set-up cost = Establishment cost + Joining fee + Working capital
Own cash contribution:
60%
LOCATION REQUIREMENTS
A Timbercity requires a warehouse-style outlet of at least 1,200sqm with a yard that that offers interlink access. The facility must also have 3-phase power.
STAFFING REQUIREMENTS
Each outlet will employ a minimum of 12 to 15 suitably skilled staff.
TRAINING
Prior to the store opening Timbercity provides on-site training, while further ongoing training is facilitated through the operations manual, supplier training and biannual workshops hosted by the franchisor.
FRANCHISOR SUPPORT
As a Timbercity franchisee you will benefit from our extensive industry experience (over 42 years!) Plans are afoot to further strengthen our brand, by investing in ground-breaking campaigns that includes TV- and radio advertising and working with SA celebrities/influencers.
AVAILABLE LOCATIONS
We would like to expand in the Western Cape and Gauteng and KwaZulu-Natal regions.
TERMS OF AGREEMENT
Agreement term:
5 Years
Management services / royalty fee
R15 000 pm
Marketing fee
Included in management services fee
COMPANY INFORMATION
Registered name:
Steinhoff Doors & Building Materials (Pty) Ltd
Registration number:
1972/004708/07
Head office address:
2nd Floor Execujet Building, Tower Road, Cape Town International Airport, 7525
Postal address:
PO Box 155, Cape Town International Airport, 7525
Phone:
+27 21 927 5000
Email:
Website:
